What it is: An intensely pigmented, long-wearing gel eyeliner in pencil form.

Who it's for: Anyone who wants an easy-to-use, intense eyeliner.

What it does: It glides effortlessly along the lash line for high-powered definition and also features a built-in sponge for effortlessly sultry, smoky eyes.

How to use: For a full-looking lashline, lift the eyelid and press and wiggle small dots in between each individual lash. For intense eye definition, glide the eye pencil across the lashline. For a more blurred eye look, smudge the line with a smudge brush in a back-and-forth motion. For a more dressed-up defined eye, go over the line you created with the gel eye pencil and apply an eye-defining eyeshadow using an eye-lining brush or angled eye-lining brush. For a bold line, use a smudge brush.